How do businesses know if their outdoor advertising is working? Since it is placed in public areas, it may not give instant feedback like digital ads. However, there are several ways to check its performance.
A few simple methods and tools allow companies to track how well their message is reaching people and encouraging action.
Track changes in sales or enquiries:
One direct way to measure outdoor advertising UAE is by looking at sales or enquiry numbers before, during, and after the campaign. A noticeable increase during the ad period might show a positive response. This approach works best when there are no other major promotions happening at the same time.
Use a dedicated contact method:
Including a unique phone number, website URL, or QR code on the advertisement helps trace the source of responses. For example, if people call a special number listed only on a billboard, it is clear that the ad attracted attention. This method separates outdoor ad results from other marketing activities.
Monitor foot traffic:
For businesses with a physical location, outdoor ads placed nearby may affect the number of walk-ins. Comparing foot traffic data before and after the ad appears helps estimate its reach. Many stores use sensors or staff observations to count how many people enter over a given period.
Ask customers how they found you:
Simple customer surveys during checkout or online orders can include a question like, “How did you hear about us?” If many people mention a billboard or outdoor sign, it suggests the ad is doing its job. This method provides direct insight from the audience.
Check online activity:
Even offline ads may influence online behavior. Businesses can review website traffic, social media visits, or search engine activity for brand names after an outdoor campaign starts. A rise in online actions could mean people saw the ad and wanted to learn more.
Study the area’s exposure rate:
Measuring how many people pass by the billboard or outdoor display gives a general idea of visibility. Traffic data, footfall counts, and location popularity all contribute to this number. Some companies work with media firms that provide these details during and after campaigns.
Measuring the success of outdoor advertising involves a mix of simple observations and tracking methods. From changes in sales to feedback from customers and online activity, each detail adds to the full picture. By checking the right areas, businesses stay aware of how their message is performing in public spaces.
